I never thought this could happen to me. First of all, I’m a residential contractor, and with an occupation such as this, you always spend a lot of time meeting people…
One night I was working late on my computer and out-of the-blue, I got an email from LinkedIn. It was from a woman who was referred to me by a mutual friend. She desperately needed my help on her house. The pictures she included showed off her enormous living room, a blonde perky kitchen and voluptuous bathroom…that had been neglected for years. After some quick correspondence via LinkedIn, we agreed I would come by the house the next morning; I couldn’t wait to get my hands on her house.
She met me at the door as I came up her driveway, standing there all alone on her ivory shag rug. I jumped from my truck, grabbed my tools and was slipping out of my boots before I knew it. We immediately went to the bedroom and I surveyed the trouble. We moved lustfully from room to room and I repositioned her house from every angle. She was shrieking from excitement!
I was there all morning, taking measurements and carefully caressing her house. Finally, I gave her my best offer; a complete overhaul was required to keep the inside of her house hot…and the outside wet. She didn’t hesitate and signed at once, while licking her luscious lips.
The Moral of the Letter
More and more, professionals and consumers use Social Media as their first point of reference and research before reaching out via email or phone. And with the power of being connected online, they can ask someone in their network about your service/product very quickly. You should assume they have already asked and received the feedback before reaching out to you. You don’t need to be a social media junkie, but you do need to keep your profile information current and spend an hour a week making and maintaining your connections; it will generate business for you and you will find yourself saying to a friend “I never thought this could happen to me.”
Until Next Time,
Steve
thestevereport@gmail.com
