Courtesy of my friends at Fraser & Hoyt (fraserhoyt.com), I joined thier foursome at the Labatt Charity Golf Classic in Toronto on June 20. The tournament raises money for Friends We Care, an organiztion that sends Easter Seals Kids to Camp. Fraser & Hoyt donates thier services to the charity. Labatt is the title sponsor and goes all out to make the day an unforgettable event.
Below is the post-event thank you email I received from Labatt. Here is why it is possibly the best post-event thank you email, period.
Timely - the email arrived 2 days after the event
Product Launch - on one of the holes they launched a new Alexander Keith's beer. Using the thank you email, they have reinforced the message.
Personalization - while visiting the hole, they took a foursome picture. The below email is custom tailored to me and my foursome photo. In addition, in the original email, I can easily download/save the just the photo - slick and user friendly.
Content - utilizing today's online best practices, the email is not all sell. They've included real content. In this case a recipe using the new product. BONUS POINTS - as part of thier hole sponsorship activation, they were serving the below recipe! Great tie in that takes you back to the experience at the hole.
Engagement - at the bottom of the email, they ask you to join thier Facebook page and explain the benefits for me to join. So in addition to making a great impression at the golf tournament, they have engaged me beyond the actual event.
This email has it all. Congratulations to Labatt for setting the bar really high.
Steve
thestevereport@gmail.com
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Fabulous example Steve - they really do set the "bar" high! (but not so high that we can't all aspire to reach it!).
ReplyDeleteLA