I'm tired of being asked to "figure out" online video...justifying the costs or how to monetize it. Online video is already part of your DNA and all you need to do is recognize this fact.
For my 10th birthday party my Mum went to the local library and rented a movie projector (yes with actual film reels) and several Charlie Chaplin movies. My friends and I were allowed to watch the movies, rewind them as much as we wanted to re-watch the funniest parts, and change from movie to movie whenever we felt like it.
By comparison, the six year old in my life surfs YouTube for his favorite Disney and Thomas the Tank Engine videos...pausing, rewinding and jumping from video-to-video on demand using either my laptop or iPad.
Online video is no different than the silent films of Charlie Chaplin. The medium has not changed…just the content, technology and tools to view them with. Think of video as an evolving medium. Black-and-white silent films to colour movies with sound...television...and now online video. Would anybody care to argue the point that television, pre-Internet, was an experiment or should be ignored and not invested in? Or maybe that Hollywood
Watching educational or entertainment video content is as natural to humans as breathing. Here's the secret...there is nothing to figure out except to ensure your online strategy includes video...or you may just miss the "television" of the next 30 years.
Until next time,
Steve
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