Given it’s a new decade, in addition to a new year, it’s time we looked in the mirror and gave ourselves a stiff talking-to. Feel free to agree, disagree, argue or add to my Top 5 industry resolutions…
1. Balance your chequebook – After reviewing the results of Meeting & Incentive Travel magazine's Annual Market Report Survey, there is no question measuring the ROI (return on investment) of events is still in the dark ages. The top-two metrics used to measure an event’s success are ‘attendance numbers’ and ‘attendee satisfaction surveys.’ While ‘smile sheets’ will always be important, there is no correlation to the financial impact, gain, or business done at the 673,000-plus meetings held annually in Canada (Source: MPIFC Canadian Economic Impact Study) If we’re going to evolve as a professional industry, then we need to develop and use a common yardstick to measure the events we plan.
2. Take the dog for a walk – Our industry depends on people getting out from behind their computer and leaving the office/home. If we aren’t prepared to attend industry events, then what kind of example are we setting for our clients and attendees? Events for the meetings industry should be some of the largest in the world. We need to be leading the pack (pardon the dog pun) in strong, face-to-face events.
3. Be a good Boy Scout / Girl Guide – Having been raised through Beavers, Cubs and Scouts, we were always taught to leave a campsite the way we found it…or better. The recession has overshadowed the need for our industry to improve its green practices during the past 18 months. As we come out of this recession, we must be aware that our industry is exposed to public criticism regarding our massive carbon footprint. In
4. Go Back to School – Admittedly, this may be a perennial resolution of mine. Our industry has far too many accreditation programmes; I can name at least 12 off the top of my head. If you were going to build a bridge, you hire an engineer. You would not want to learn that there are 12 different accreditations of engineers, right? You would want to know your bridge is being built to the highest standard of the entire industry. Meeting planning is no different. Until we, as an industry – at least in
5. Get Organized – Just after Christmas, I had the pleasure of flying to the
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