The Center for Exhibition Industry Research conducts research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium. Trade shows provide the perfect forum for companies to introduce new brands and display products to buyers.
Exhibitions are especially effective when combined with a company’s integrated marketing strategy. Exhibitions, as a selling medium, are always an excellent way to identify new leads and can improve an exhibitor’s ROI via face-to-face contact with customers.
A recent report from CEIR demonstrates the effectiveness of trade shows during an economic downturn. Click Here for the full report (a five page pdf).
First Posted March 17, 2009
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